Urban Science

Unlock your breakthrough potential with Urban Science®.

Our unique, scientific lens lets us see the entire market as well as its most finite details, so you can uncover hidden insights and identify your pathways to success.

We empower clients across the entire automotive industry spectrum.

Manufacturers

See how science propels automotive manufacturers to find and capture network, sales, service and marketing success.

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Dealers

Uncover and seize new opportunities to drive sales and conversions by identifying lost customers, knowing where they went and capitalizing on the insight.

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AdTech

Power innovation and efficiency at every level of the media ecosystem with the only source of industry-wide, sales data in near real-time.

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At Urban Science, you can discover your formula for success.

Put your passion into practice while working with the best teams to help you reach your goals both professionally and personally. When you join Urban Science, you’ll be a part of an inspiring work environment, and you’ll have the freedom to live your passion — with a broad range of possibilities to be your best self.

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Latest insights

October 14th,  2025

Q3 EV Retail Sales Report

This Q3 electric vehicle* (EV) retail sales report features Urban Science’s proprietary 2025 sales insights through September 30th, 2025…

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October 10th, 2025

Amplifying Impact through Simplification in Automotive Advertising

For those working across the automotive media spectrum, it can feel like advertising is becoming more complex by the day.

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October 9th, 2025

Urban Science Discusses Why EV Demand Won’t Collapse Despite End of Federal Tax Credits

Following the expiration of federal tax credits on September 30, Tom Kondrat, Global Lead, Advanced Analytics at Urban Science, had a conversation with Wards Auto to explore why, despite the elimination of these tax credits, EV demand isn’t expected to collapse.

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October 3rd, 2025

Urban Science Outlines What’s Next For the EV Market Following The Removal of Federal Tax Credits

Q3 saw a notable surge in U.S. EV sales, as auto buyers capitalized on the recently expired federal tax credit on September 30. But now that the incentive is gone, what lies ahead for the U.S. EV market?

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September 30th, 2025

Building What’s Next for the Future of Detroit

In a recent conversation with Crain’s Detroit Business, Jim had the chance to reflect on Urban Science’s early days, as well as the organization’s dedication to creating long-term opportunities for the next generation of professionals.

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September 29th, 2025

8M+ Leads Reveal When Close Rates Actually Peak

By Day 4, most sales teams shift focus to new leads – not because buyers disappear, but because the process demands it.

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September 26th, 2025

The New Proving Ground for EV Sales Growth and Brand Loyalty? The Charging Station

In the electric vehicle (EV) ecosystem, public charging represents one of the most consistent points of contact between consumers and automakers.

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September 26th, 2025

As European EV Sales Soar, Automakers Must Prioritize Service Network Optimization to Protect Margins

Service has consistently played a pivotal role in driving revenue and profitability at healthy automotive retail outlets across Europe and for leading automakers around the world.

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September 25th, 2025

Empowering Detroit Nonprofit All Things Women Through Urban Science’s Community Giving Initiative

At Urban Science, we’re committed to making a positive impact in the communities in which we work and live, and we encourage our global team members to use their talents […]

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September 8th, 2025

From Volunteer Shift to Company Gift: Urban Scientist Sparks $2,000 for Make Food Not Waste

Urban Science’s annual Community Giving Initiative empowers employees to direct support toward causes close to their hearts. For Paul Schweiger, a long-tenured Urban Scientist, that support took shape in a […]

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September 3rd, 2025

Urban Science completes UID2 adoption, boosting automotive targeting and measurement

Urban Science has officially completed the adoption of Unified ID 2.0 (UID2) on The Trade Desk. The emerging technology is a privacy-first identity framework that gives consumers greater control over […]

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