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Latest insights

September 8th,  2025

From Volunteer Shift to Company Gift: Urban Scientist Sparks $2,000 for Make Food Not Waste

Urban Science’s annual Community Giving Initiative empowers employees to direct support toward causes close to their hearts. For Paul Schweiger, a long-tenured Urban Scientist, that support took shape in a […]

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September 3rd, 2025

Urban Science completes UID2 adoption, boosting automotive targeting and measurement

Urban Science has officially completed the adoption of Unified ID 2.0 (UID2) on The Trade Desk. The emerging technology is a privacy-first identity framework that gives consumers greater control over […]

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September 2nd, 2025

Defection Data Playbook

Transform your sales strategy with top-performing dealers’ secret weapon: unrivaled defection data powered by the Urban Science® DataHub™. Download the playbook now to convert lost sales into actionable opportunities and elevate your sales effectiveness.

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August 28th, 2025

Urban Science Brings Data-Driven Perspective to WardsAuto Coverage of the 2025 Mid-Year Dealership Report

What’s driving stability and what could shake it in the U.S. dealership landscape? Mitch Phillips, Urban Science’s Global Director of Data, spoke with Wards Auto to unpack the latest insights […]

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August 28th, 2025

Urban Science Discusses Empowering the Next Generation of Women in STEM on WJR

Urban Science’s Global Vice President, Chris Boumansour, recently joined Michigan Voices to share how our partnership with The Engineering Society of Detroit’s Girls in Engineering Academy is helping open doors […]

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August 18th, 2025

Brian Pasch shares key findings from Urban Science’s 2025 research with The Harris Poll

This article was authored by Brian Pasch and originally published on LinkedIn. It highlights research from the 2025 Urban Science Harris Poll study exploring how tariffs, affordability concerns and evolving EV sentiment are shaping consumer behavior in the automotive space.

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August 14th, 2025

Urban Science adds electric vehicle charging station analysis to MarketView to enrich automaker EV sales and network planning, customer convenience

DETROIT, August 14, 2025 — Urban Science today announced the addition of electric vehicle (EV) charging station analysis to its MarketView solution — a leading automotive sales analysis offering. The […]

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August 13th, 2025

Urban Science: U.S. Throughput Trended Downward, EV Sales Continued To Rise, During First Half Of 2025

Urban Science® today announced its 2025 Mid-Year Automotive Franchise Activity Report (FAR), which revealed an overall decline in franchise…

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August 11th, 2025

Amid affordability concerns, knowing your audience makes all the difference

Against a backdrop of rising interest rates, automotive tariffs and general economic uncertainty, affordability has become an increasingly important factor in automotive retail…

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August 8th, 2025

Auto buyers are feeling the affordability pressure. What does that mean for dealers?

New vehicle affordability took a hit in April, with the average monthly car payment reaching $753, its highest peak since December…

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July 28th, 2025

The importance of strategic flexibility in dealer business planning

Any dealer who has had to revise a business plan mid-year can tell you one thing: nothing will eat into your profit margins faster than guesswork. A spike in demand, […]

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