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AutoHook

Convert online shoppers
to showroom visits

Looking for a way to get in-market shoppers off your site and into your store at a low cost? Let AutoHook do the work for you.

  • Increase your dealership’s showroom traffic by up to 39%
  • Send targeted, personalized incentives to in-market shoppers
  • Retain customer loyalty with special offers for recalls and service
  • Drive high quality leads and close rates for a low cost per sale

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There are no one-size-fits-all
marketing campaigns.

Every market, every dealer, and every day brings unique sales support needs. AutoHook is up to the challenge, providing the ultimate flexibility to target the right prospect, with the right message, at the right time — all based on your business objectives.


TARGETING

Specify offer deployment by model, individual vehicle, inventory age, geography, or lead source.

TRIGGERS

Website overlay can be triggered by behaviors like page view, site reentry, or KPI completion.

OFFERS

Motivate prospects with either test-drive or private purchase incentive with configurable offer values and gift card types.

AutoHook gets customers to the showroom floor.

39%
of AutoHook leads convert to showroom visits.
63%
are new-to-brand customers.
up to
19%
close rate for AutoHook leads.

See how AutoHook can revolutionize getting customers in the door.

What would it take to get a customer in for a test drive?

Adjust the slider to see what percentage of customers would take a test drive for a given incentive amount.

What our clients are saying.

“Fast forward six months: defection rate is slashed in half, and now we’re keeping more of those customers than we ever were before.”

Sean Kniffin, Marketing & Technology Director, Germain Motors

“AutoHook has proven to be a useful incentive tool for our dealership. We have seen an increase in showroom traffic as well as an increase in purchases. We have used the gift card offer to incentivize our repeat customers and bring new customers in, giving us the opportunity to provide an outstanding experience and build new, longstanding customer relationships. This is a good program, if it wasn’t we wouldn’t continue to use it!”

Bob Dominick, Client Relations Manager/BDC, Delaware Cadillac

“We use AutoHook for issuing instant rewards and bulk rewards. Instant rewards help to incentivize internet leads that haven’t been responsive and also help bring in customers that are farther away! Using both instant and bulk rewards have led to more sales and showroom traffic!”

Daniella Klonecki, Business Development Director, Lakeland Automall

“At Jenkins Mazda, we continue to see success with AutoHook! The customers who receive an offer are in-market and we see a strong close rate once these customers visit the showroom. We also issue rewards as an added closing tool.”

Timi Thomas, Internet Sales Manager, Jenkins Mazda

“The AutoHook solution has allowed us to get specific with the inventory we need to move. By offering additional incentives to our customers, we are able to generate more demand and help turn our inventory faster.”

Kyle Antes, Sr. Marketing Director, Walser Automotive Group

We make it easy to get powerful results.

AutoHook is seamless to use from activation to customer redemption. It’s safe and secure, while providing detailed reporting to help you measure ROI and prove your success.

Program deployment and management made easy.

  • Pain-free activation, thanks to our proven website and CRM provider partnerships
  • Our dedicated Success Team is focused on maximizing your ROI
  • Simple and secure reward redemption platform

Seamless card redemption process keeps your customers satisfied.

  • Simple 30-second redemption process
  • Customers receive virtual reward cards within minutes of redemption and physical cards within 7-10 days
  • Our team directly handles any customer questions or concerns

Best-in-class technology to ensure the integrity of your investment.

  • Platform access requires two-factor authentication
  • Consumer identity is verified for every redemption
  • Strict security measures are in place to detect and prevent fraud

Directly attribute spend to impressions, showroom visits, sales, and losses.

  • Detailed real-time campaign reporting
  • Direct consumer feedback on the value and impact of promotional offers
  • Regular delivery of case studies, pro tips, and best-in-class learnings
CONTACT US

What Urban Science can do for you.

Still have questions? Talk with an expert.

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MARKETGROWTH™

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into your lost sales.

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SALESALERT™

Increase your
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$0
$0$250

83%

of customers would take a test drive

Source: Urban Science Online Consumer and Dealer Studies, February 2024. These surveys were conducted by The Harris Poll on behalf of Urban Science among 3,005 U.S. adults aged 18+ and 250 U.S. automotive dealers.