We are a proud sponsor of the MediaPost Automotive Marketing Conference this year. This short yet powerful event showcases best practices within automotive advertising. We can’t wait to see you there.

Speaker

Carl Matter Urban Science, AdTech Performance Director Read Bio

Presentation at Event

Navigating the EV shift:
The difference between data-driven and driving your data.

In the realm of modern media planning, an understanding of data’s pivotal role in crafting intelligent campaign strategies prevails. Yet, a dichotomy emerges between merely utilizing data and authentically steering campaigns through a data-driven lens. Marketers who lead with assumptions risk succumbing to bias and losing sight of dynamic market shifts, fostering a deceptive sense of security. Best practice dictates allowing the data itself to unveil genuine insights. When constructing targeting strategies, a focus on actual auto buyers supersedes preconceived notions of the aspirational target buyer. Nowhere is this more evident than in the EV industry shift, where burgeoning models, evolving perceptions, and shifting competitive landscapes demand astute data utilization.

Event Info

Where: Javits Center, New York City
Date: March 27, 2024

Learn More