Brian Pasch sits down with Eric DeMont, Global Product Director, to discuss how dealers can improve their marketing and sales operations by leveraging timely defection data. During this conversation, Eric emphasizes the importance of dealers partnering with companies that align with their customer data platform (CDP) vision — and offer solutions that reduce waste and improve the user/consumer experience with near-real time defection data.
Done properly, personalization is a win-win for marketers and customers. But it’s a delicate, high stakes balancing act for marketers. In fact, half of all Americans opted not to use a product or service out of privacy concerns.
As the auto industry navigates a dynamic market shift, electric vehicles (EVs) and hybrids are gaining ground in the U.S. market, capturing the attention of both consumers and dealers.
As the U.S. automotive world moves toward various electrification choices, service departments are becoming more critical to sales and dealership loyalty.
