Infusing Defection-based Insights to Build a Smarter Sales Process

Defection insights are paramount to improving your dealership operations.

Motor City Buick GMC faced a common challenge in the automotive industry: high defection rates. They set out to decrease pump in and increase market share, but quickly realized that a lack of visibility into their defections was a significant barrier to future success. Urban Science unlocked the full picture of their leads, providing the opportunity for them to refine their sales and marketing processes.

With these insights, they created custom, targeted approaches and were able to:
reduce their defection rate, improve their close rate and grow their market share

• 4% reduction in defection rate (over 6o day period)
• 14% growth in close rate (over 6o day period)
• 10% increase in sales effectiveness YoY

Want to try SalesAlert for yourself? Check out our demo here.

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