Revitalizing Used Car Sales with Data-Driven Insights

How Data-Driven Strategies Turned Underperforming Used Car Sales into a Success

Learn how a major automotive dealer overcame declining used car sales and intensified competition to drive profitability and agility in a rapidly shifting market. Using RetailPer4mance’s industry-exclusive daily sales* data and expert analytics, the dealership transformed its approach to pre-owned lead management, inventory selection, and customer engagement.

Key Results:

• +52pp increase in sales effectiveness within the first month.
• +10pp average monthly sales effectiveness growth over the next four months.
• 169% sales effectiveness reached over five months of engagement.

By integrating alternate vehicle options into follow-up strategies and using RetailPer4mance data for tailored sales team training, the dealership achieved both immediate and long-lasting performance improvements.

Download the full case study to see how RetailPer4mance can help you redefine your used car sales strategy!

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*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.

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