The EV era: decoding trends and triumphs
in America’s auto industry

In a groundbreaking milestone for the automotive industry, the San Francisco Designated Market Area (DMA) has emerged as a trailblazer, setting a remarkable record. According to data from the Urban Science DataHub™, our industry-exclusive source for near-real-time automotive sales* and forecast data, San Francisco became the first DMA in the United States to achieve over 50% of all new retail vehicle sales as electric vehicles (EV). This achievement, marked by an electrification rate nearly three times higher than the national average, showcases the city’s pioneering spirit in embracing sustainable transportation solutions.

At Urban Science, we are a leading authority in automotive market analysis, and we accurately forecasted this surge in EV adoption, including Battery-Electric Vehicle (BEV), all Hybrid-Electric Vehicles (HEV) and Fuel Cell vehicles (FC). Our Q4 2022 Urban Science EV Forecast anticipated San Francisco’s ascent with a prediction of 53% EV new retail sales market share, and the actual calendar year-to-date sales are coming in at 51%. This impressive accomplishment validates our expertise and insight into the evolving landscape of the automotive industry.

*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.

However, it’s not just the coastal regions that are embracing electric vehicles. Surprisingly, traditionally conservative states (those that have not adopted the CARB ZEV regulations) like North Carolina and Texas are witnessing substantial EV share growth. In fact, markets such as Charlotte, Dallas and Houston are showing the highest growth percentages, with over 50% EV share growth this year. This unexpected trend emphasizes the expanding appeal of EVs, transcending political boundaries and resonating with diverse demographics. By monitoring electric vehicle adoption rates in traditionally conservative states, Urban Science uncovers new avenues for growth. This nuanced approach enables automakers to adapt their strategies according to shifting consumer preferences and market dynamics.