Done properly, personalization is a win-win for marketers and customers. But it’s a delicate, high stakes balancing act for marketers. In fact, half of all Americans opted not to use a product or service out of privacy concerns.

As the auto industry navigates a dynamic market shift, electric vehicles (EVs) and hybrids are gaining ground in the U.S. market, capturing the attention of both consumers and dealers.

As the U.S. automotive world moves toward various electrification choices, service departments are becoming more critical to sales and dealership loyalty.