Morrie’s Brooklyn Park Nissan suspected Lead Source X was not delivering qualified leads to their showroom. They needed a way to prove this particular provider was delivering high defecting leads to validate their decision to cancel the service. They also needed a solution to showcase incremental improvement in their sales operations after removing Lead Source X from their marketing mix.
Done properly, personalization is a win-win for marketers and customers. But it’s a delicate, high stakes balancing act for marketers. In fact, half of all Americans opted not to use a product or service out of privacy concerns.
As the auto industry navigates a dynamic market shift, electric vehicles (EVs) and hybrids are gaining ground in the U.S. market, capturing the attention of both consumers and dealers.
As the U.S. automotive world moves toward various electrification choices, service departments are becoming more critical to sales and dealership loyalty.
