Unlocking a 16% Drop in Dealer Defections

Tapping Traffic and Defection Insights for Follow-Up Success

Discover how one dealership tackled high defection rates and revenue loss by rethinking their approach to lead management. Using RetailPer4mance’s industry-exclusive daily sales* and defection data, they gained unparalleled insights into showroom and digital traffic, enabling them to reduce defections and improve sales outcomes.

Key Results:

• 16% decrease in defections between days 60–90.
• 4.1% growth in close rates after day 15.
• Improved accountability and effectiveness through structured lead follow-up processes.

By identifying critical follow-up moments and holding consistent one-on-one sales team meetings, the dealership not only stemmed defection losses but also expanded market share and boosted overall performance.

Download the full case study to see how RetailPer4mance can help you retain more leads and grow your sales!

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