Media Performance

Identify today,
command tomorrow.

We offer solutions across the entire automotive media spectrum — helping manufacturers, agencies, platforms and advertising technology service providers plan for their next opportunity, target in-market shoppers, suppress out-of-market buyers and measure based on daily industry-wide sales data. Seamlessly integrate the highest quality automotive customer data into your campaigns — anywhere in the media process – at any time.

お問い合わせ

Delivering prescriptive impact across the automotive media ecosystem.

We work with the largest brands, agencies, publishers and platforms to power our solutions across tiers and channels with industry-wide intelligence and data you can implement at speed and at scale.

メーカー

Maximize the potential in every step of your customers’ journeys.

Better understand your customer relationships: Know how your and your competition’s customers are engaging in the marketplace across tiers and channels and how best to connect with them to maximize your chance of media impact.

Go beyond the customer journey: You can’t understand a journey that’s incomplete. Supercharge your data set with solutions backed by full industry purchases, so you can identify the full journey from impression to sale and increase your customers’ long-term value.

Win the race before you run it: Give yourself the best chance of deploying winning media strategies by leveraging a full view of the entire automotive market before you send them live.

Future-proof your strategy: When the market shifts daily, the future is now and you need solutions that help you stay ahead. We deploy daily industry sales data through our solutions to help you optimize campaigns in the moment and adjust strategies and tactics for the future.

お問い合わせ

代理店

Enhance your KPIs to deliver successful campaigns.

Push your KPIs further: Traditional KPIs don’t tell the whole story — we connect your media performance to daily industry-wide sales to complete your view of success and help you understand which audiences and channels are delivering sales and not just engagements.

Test, learn and optimize with confidence: Inform your targeting strategies with real-time audience data to continuously refine and enhance your media approach for constant improvement.

Save time without sacrificing performance: Our solutions seamlessly integrate into your existing workflow, eliminating setup friction while driving premium outcomes. Think of it as a low-effort change with high-impact results. More precision, better performance and no operational headaches.

Maximize media impact: Ensure every audience segment delivers the highest possible return through the full picture of your KPIs down to the individual sales level — proving the value of your media strategy.

Stay ahead of industry trends: Gain access to cutting-edge automotive media intelligence to target, suppress and optimize your efforts. You’re the expert on your brand; we’re here to help enhance your strategies so you can maintain your competitive edge.

お問い合わせ

Platforms / AdTech Service Providers

Turn our solutions into your automotive competitive advantage.

Demonstrate the true ROI of your platform: Prove higher media and sales effectiveness with precision-targeted solutions that deliver measurable ROI.

Outpace the competition: Seamlessly integrate predictive automotive insights into industry-wide, daily shopper activity to your platform, pushing your offering forward.

Get the full automotive market picture: Our solutions go beyond standard CDP and third-party datasets, providing predictive intelligence that drives real business impact. We don’t just tell you who your customers are, we tell you who is in market and out of market today, tomorrow and in the future.

Build a business case with impact: Equip your team with innovative solutions backed by data-driven proof to win and retain client budgets.

お問い合わせ

Digital precision to push
the boundaries of your marketing.

Our proprietary DataHub™ outperforms standard registration and purchase data,
unlocking new planning, targeting and optimization accuracy.

計画INTELLIGENCE™

計画INTELLIGENCE™

Your road map to smarter media planning begins here.

Find your biggest areas of opportunity: Focus your spend on the greatest opportunities with the highest chance of success, based on data from the entire automotive market, including ZIP code, dealer and automotive segments.

Infuse the most accurate data available: Use daily sales activity to inform more effective media planning and exposure impact.

Take your strategy to the next level: Understand not only where you’re selling, but where the competition is as well. Gain a competitive advantage by seeing what actions are being taken, so you can stay ahead in your media planning efforts.

お問い合わせ

IN-MARKETAUDIENCES™

IN-MARKETAUDIENCES™

Smarter targeting, bigger impact. Reach the right buyers at the right time.

Reach real buyers, not just browsers: Connect with consumers who are predicted to be in market over the next 90 days and up to 25 times more likely to purchase a vehicle.

The most accurate way to reach your audiences: Whether planning for future sales cycles or driving immediate results, our data-driven audience intelligence helps reach real buyers at speed, across media tactics and channels — integrated seamlessly into campaigns.

Look into the future: Keep your media ahead of shifting consumer behaviors and purchases with dynamic, data-backed audience targeting.

Target your way: Reach shoppers who meet your criteria whether you’re conquesting, launching a new vehicle, maintaining brand loyalty or marketing within a niche segment.

Widely available and addressable: Our audiences are built through a unified view of myriad people-based identifiers — including cookieless and universal IDs — so they are always addressable across channels and available or portable to any major platform.

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SUPPRESSIONAUDIENCES™

SUPPRESSIONAUDIENCES™

Maximize impact, minimize waste and focus on today’s shoppers.

Improve ROAS instantly: Stop ad waste by removing recent purchasers from your targeting through real-time, dynamic updates across channels and strategies.

Maximize budgets across channels: Boost efficiency and ensure your dollars are going to those with actual potential to buy.

Refine targeting strategies: Reallocate spend from low-impact, likely out-of-market shoppers, to high-intent audiences. Our methodology incorporates buyer history and lineage ensuring you won’t miss out on multiple purchasers, maximizing your impact.

Reduce media fatigue: Enhance customer experience and stop frustrating your customers with unnecessary post-purchase advertising.

お問い合わせ

SALESMATCH™

SALESMATCH™

Connect the dots and link media exposure directly to offline sales.

Deterministic matching: Link media exposure to real vehicle sales directly in your current reporting tools and move beyond vanity metrics like site traffic and prove your media is delivering to real buyers daily.

Measure true campaign impact: Receive precise sales-based attribution instead of probabilistic estimates to prove your campaigns’ ROAS.

Optimize future campaigns: Our on-platform synced exposures understand which channels, messages and audiences are driving real ROAS and are tied into the latest AI and machine learning features, so you can optimize your campaigns quickly for offline conversions.

Outperform competitive brands: Learn from rival cross-shopping to understand your brand’s defections and how to inform your next targeting strategies.

お問い合わせ

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今後のイベント

DMSC 2025

日付:
April 27-29, 2025

最新の洞察

12月 172024年

Bridging the divide between personalization and restriction

Done properly, personalization is a win-win for marketers and customers. But it’s a delicate, high stakes balancing act for marketers. In fact, half of all Americans opted not to use a product or service out of privacy concerns.

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アーバンサイエンスは、比類のない業界販売データを活用し、機械学習を通じて自動車広告ターゲティングの新たな基準を確立しました。

ミシガン州デトロイト、2024年9月24日 – 世界有数の自動車コンサルティングおよびテクノロジー企業であるアーバンサイエンスは本日、同社の比類のない市場オーディエンスを活用した強化されたインマーケットオーディエンスのリリースを発表しました。

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9月 6th, 2024

データと分析が効果的なEVマーケティングの鍵となる理由

This article was originally featured in Marketing Dive The emergence of electric vehicles (EVs) has been a story of both rapid growth and stubborn obstacles. Indeed, according to Urban Science™, a […]

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コネクテッド TV の成果向上に向けた新たな「アドレサブル」戦略の採用

動画コンテンツの視聴を楽しむ消費者と、彼らにリーチしようとしている広告主には朗報があります…

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2023年8月24日

EV 購入者とのつながりを築くための競争では、データが主導権を握っています。

自動車購入者は自動車業界に警告を発している。彼らはEVの将来について真剣に考えており、つい昨日までは周辺市場だったものが…

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2022年10月20日

Silverback + Urban Science: より良い広告成果を達成するための科学

メディア環境の変化には、戦略と戦術の変化が必要です。デジタル化、自動化の進展、新しいビジネス モデルが他の業界を混乱させています。今度は自動車業界の番です。

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2021年6月8日

広告代理店Tier10が都市科学データを活用

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2021年6月3日

注意: 消費者の注目を集めていない可能性があります。

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消費者は、自分たちの条件に応じてオンライン広告に価値を見出しています。

オンライン広告が消費者の注目を集める優れた媒体であることは周知の事実です。最近の Urban Science のオンライン調査では、86% の消費者がオンライン広告に価値を見出していることがわかりました。

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2021年2月5日

市場にいる買い物客のオンライン行動を解明

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2020年12月11日

オフライン販売測定:それがどのように適合し、なぜそれが必要なのか

これまで、自動車広告主にとって、オフライン販売とデジタル メディアの測定は課題となっていました。

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Contact our team of experts
to get started today.

Contact our team of experts
to get started today.

Urban Science
ソリューション
  • AdTech
  • MediaPERFORMANCE

    メディアエコシステム全体にわたる科学的イノベーション。

  • メーカー
  • NETWORKPERFORMANCE

    今日の消費者と自動車をより効率的につなぐためのプロアクティブなネットワーク管理。

  • SALESPERFORMANCE

    市場シェアを拡大するために、日々のパフォーマンスに本当に影響を与えるものを明らかにします。

  • AFTERSALESPERFORMANCE

    顧客を呼び戻すことでサービスの維持率を高め、長期的なロイヤルティを構築します。

  • マーケティングPERFORMANCE

    科学的な精度により、マーケティング費用をより効率的に活用できます。

JP

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