Identify today,
command tomorrow.

Agencies

Enhance your KPIs to deliver successful campaigns.

Push your KPIs further: Traditional KPIs don’t tell the whole story — we connect your media performance to daily industry-wide sales to complete your view of success and help you understand which audiences and channels are delivering sales and not just engagements.

Test, learn and optimize with confidence: Inform your targeting strategies with real-time audience data to continuously refine and enhance your media approach for constant improvement.

Save time without sacrificing performance: Our solutions seamlessly integrate into your existing workflow, eliminating setup friction while driving premium outcomes. Think of it as a low-effort change with high-impact results. More precision, better performance and no operational headaches.

Maximize media impact: Ensure every audience segment delivers the highest possible return through the full picture of your KPIs down to the individual sales level — proving the value of your media strategy.

Stay ahead of industry trends: Gain access to cutting-edge automotive media intelligence to target, suppress and optimize your efforts. You’re the expert on your brand; we’re here to help enhance your strategies so you can maintain your competitive edge.

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Platforms / AdTech Service Providers

Turn our solutions into your automotive competitive advantage.

Demonstrate the true ROI of your platform: Prove higher media and sales effectiveness with precision-targeted solutions that deliver measurable ROI.

Outpace the competition: Seamlessly integrate predictive automotive insights into industry-wide, daily shopper activity to your platform, pushing your offering forward.

Get the full automotive market picture: Our solutions go beyond standard CDP and third-party datasets, providing predictive intelligence that drives real business impact. We don’t just tell you who your customers are, we tell you who is in market and out of market today, tomorrow and in the future.

Build a business case with impact: Equip your team with innovative solutions backed by data-driven proof to win and retain client budgets.

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IN-MARKETAUDIENCES™

IN-MARKETAUDIENCES™

Smarter targeting, bigger impact. Reach the right buyers at the right time.

Reach real buyers, not just browsers: Connect with consumers who are predicted to be in market over the next 90 days and up to 25 times more likely to purchase a vehicle.

The most accurate way to reach your audiences: Whether planning for future sales cycles or driving immediate results, our data-driven audience intelligence helps reach real buyers at speed, across media tactics and channels — integrated seamlessly into campaigns.

Look into the future: Keep your media ahead of shifting consumer behaviors and purchases with dynamic, data-backed audience targeting.

Target your way: Reach shoppers who meet your criteria whether you’re conquesting, launching a new vehicle, maintaining brand loyalty or marketing within a niche segment.

Widely available and addressable: Our audiences are built through a unified view of myriad people-based identifiers — including cookieless and universal IDs — so they are always addressable across channels and available or portable to any major platform.

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SUPPRESSIONAUDIENCES™

SUPPRESSIONAUDIENCES™

Maximize impact, minimize waste and focus on today’s shoppers.

Improve ROAS instantly: Stop ad waste by removing recent purchasers from your targeting through real-time, dynamic updates across channels and strategies.

Maximize budgets across channels: Boost efficiency and ensure your dollars are going to those with actual potential to buy.

Refine targeting strategies: Reallocate spend from low-impact, likely out-of-market shoppers, to high-intent audiences. Our methodology incorporates buyer history and lineage ensuring you won’t miss out on multiple purchasers, maximizing your impact.

Reduce media fatigue: Enhance customer experience and stop frustrating your customers with unnecessary post-purchase advertising.

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SALESMATCH™

SALESMATCH™

Connect the dots and link media exposure directly to offline sales.

Deterministic matching: Link media exposure to real vehicle sales directly in your current reporting tools and move beyond vanity metrics like site traffic and prove your media is delivering to real buyers daily.

Measure true campaign impact: Receive precise sales-based attribution instead of probabilistic estimates to prove your campaigns’ ROAS.

Optimize future campaigns: Our on-platform synced exposures understand which channels, messages and audiences are driving real ROAS and are tied into the latest AI and machine learning features, so you can optimize your campaigns quickly for offline conversions.

Outperform competitive brands: Learn from rival cross-shopping to understand your brand’s defections and how to inform your next targeting strategies.

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