II. Collection and Use of Information About You

1. Information you choose to provide
Urban Science may collect, store, and use personal information you choose to provide, for example, when you send us an email or complete any of our online forms such as the Application Form or the Contact Us Form, through your offline correspondence or personal contacts with Urban Science representatives, or when you request information or assistance through the Site. The personal information you provide may identify you and your business individually, and it may include items such as your name and email address, job title, company name and address, and phone number. You choose to provide any such information on a free basis, and if you refrain from providing certain personal information this may limit the value of our assistance and service which you requested. The information you provide via this Site is maintained by Urban Science or service providers acting on behalf of Urban Science to be able to provide you with information via the Site. Urban Science does not purchase or otherwise obtain any supplemental personal information about you from any third parties not identified in this Privacy Policy. We process personal data you provide us with within the scope of and on the basis of providing this Site’s information services to you (service contract) or on the basis of your consent.

Back to top

2. Information collected automatically
Urban Science may also use server log analysis tools to collect certain other information. This information may include your Internet Protocol (“IP”) address, your Internet Service Provider (“ISP”), and your domain name. An IP address is a number that is automatically assigned to your computer by the ISP through which you access the Internet; an ISP is a company that provides access to the Internet; and a domain name is the string of letters, numbers, and hyphens that is used to point to an IP address. Urban Science uses this information for system administration. Urban Science does not link IP addresses or domain names with any other personal information, which means that a visitor’s session will be logged on our servers, but the visitor will not be personally identifiable to us.

Urban Science may collect information via a number of other technologies, including cookies, web beacons, clear GIFs, and other means. If you visit our Site to inform yourself about our services, the temporary storage of access data and log files takes place on the basis of providing this Site’s information services to you. In addition, our legitimate interest serves as a legal basis for the temporary storage of access data and log files. Our legitimate interest is to provide you with a technically functioning and user-friendly website and to ensure the security of our systems.

Cookies
A “cookie” is a small text file that is transferred to your browser and stores information about your interactions with a particular website. A cookie is then read by the web server that placed it on your browser. It works as a sort of identification card, recording your preferences and recalling previously entered information. By using cookies, your navigation time is reduced, and use of a website is simplified.

Urban Science uses two types of cookies:

• A “session” cookie is temporary and is deleted once you close your browser. Session cookies are used to help a user’s browser navigate a website more smoothly. Session cookies can also give helpful information.
• A “persistent” cookie is more permanent and is stored on the hard drive of your computer. Persistent cookies are used to customize a website for a user. They may store passwords, preferences, registration, and account information so that users do not have to reenter this information each time they visit the website.

Urban Science uses both session and persistent cookies to collect and store information that allows us to offer better customer service and ensure easy navigation through our Site.

You may have the option of setting your browser to disable or remove cookies. In most cases, if you disable the cookie, you are still able to use the Site. Please note, however, that by disabling cookies, your ability to use some areas of the Site may be limited.

You may have additional choices available to you with regards to some online behavioral advertising cookies. For more information, please visit the Digital Advertising Alliance at https://optout.aboutads.info/?c=2&lang=EN or the Network Advertising Initiative at https://optout.networkadvertising.org/?c=1.

Google Analytics
We use Google Analytics, a web analytics service provided by Google Inc., hereinafter “Google.” Google Analytics uses cookies enabling an analysis of how the website is used. The information generated by these cookies will be transferred to Google in the United States and stored there. This information is then used to evaluate visitors’ use of the Site and to compile statistical reports on Site activity for Urban Science. Google may also transfer this information to third parties, provided this is required by law or if third parties process this data on behalf of Google.

We use Google Analytics with the addition “gat._anonymizeIp” on our Site. In this case, your IP address will be abbreviated by Google already within the Member States of the European Union or the European Economic Area and thus anonymized. Only in exceptional cases the full IP address will be transferred to and saved on a Google server.

Furthermore, you may use a Google deactivation add-on, which is accessible for most common browsers. For more information on installing the browser add-on, please visit: https://tools.google.com/dlpage/gaoptout?hl=en/. For more information on Google Analytics privacy terms and conditions and use of cookies, please visit the Google Privacy Policy: https://www.google.de/intl/de/policies/privacy/

The above cookie-based data processing is carried out to safeguard our legitimate interests or on the basis of your consent (legal basis). In particular, our legitimate interests are to be able to provide you with a technically optimized, user-friendly, and needs-oriented website and to protect the security of our systems.

Back to top

3. How we use your personal information
We use the information you provide us to contact you in response to any requests, complaints, or comments you may have about Urban Science. If you are visiting this Site from a country outside the United States, you acknowledge that in using this Site, you will transfer personal information about yourself to the United States, that the data protection laws of the United States may not be as comprehensive as those in your own country, and that the transfer of this personal information is necessary to provide you with information in accordance with your consent. The United States is generally considered to be a country without an adequate standard of data protection by the European Commission. Personal information collected on this Site is stored and processed in the United States, under the laws of the United States.

Back to top

4. Disclosure of your personal information to others
Urban Science does not collect or compile personal information for the purpose of distribution to parties outside of Urban Science. Except as described in this Privacy Policy, Urban Science does not disclose personal information about you with any parties outside of Urban Science.

If you send us an email or use our Contact Us Form to send us a request, complaint, or comment relating to any website that displays the Urban Science Seal, we may forward your request, complaint, or comment to the appropriate website and an Urban Science group company.

In addition, we may disclose your personal information:

• to a successor organization in the event that Urban Science is involved in a transaction such as a merger, stock purchase or sale, or sale of substantially all of Urban Science’s assets;
• to our subsidiaries or affiliates for responding to your request (or who may be engaged under our instruction to provide products and services on our behalf) and to third party partners whom we may engage under our instruction to provide products and services on our behalf, including, but not limited to, support services, website services, and answering user questions about our services; or
• to comply with valid legal process such as a search warrant, subpoena, or court order, to protect our rights and property, or to protect the safety or security of the public, users of this Site, or of Urban Science’s services. We will disclose information when we believe in good faith that the law requires it.

Back to top

5. Legal basis
The legal basis for the collection of information you choose to provide is either that (1) you gave a consent to the processing of personal data for one or more specific purposes, (2) the processing is necessary for the performance of a contract to which you are party (e.g., regarding the use of our Site or an information or support request), (3) in order to take steps at your request prior to entering into such a contract, or (4) that the processing is necessary for the purposes of legitimate interests pursued by us or third parties.

As far as the data processing is based on your consent, you have the right to revoke this consent at any time by sending us an according notice to any address stated above. The revocation of consent does not affect the lawfulness of processing based on consent before its revocation.

You have the right to object, on grounds relating to your particular situation, to the processing of personal data concerning yourself based on our legitimate interests, in particular by deactivating any such tools as explained under No. II.2. We shall then cease to process such data if we cannot demonstrate compelling legitimate grounds for the processing which override your interests, rights, and freedoms.

Back to top

6. Access, Accuracy and other Rights
If you are a registered user, and would like to update information previously submitted to Urban Science or request to have outdated information removed, please e-mail us at privacy@urbanscience.com or mail us at:

Urban Science Applications, Inc.
400 Renaissance Center
Suite 2900
Detroit, MI 48243
Attn: Privacy Policy Issues

or contact our representative in the European Union as outlined above.

In accordance with European data protection laws and the limitations under applicable law, besides your right to access and rectify the processing of personal data, you are entitled to erase and restrict the processing of your personal data and may exercise your rights by contacting us as indicated above. Further, you have a right to data portability to the extent applicable under applicable law.

Back to top

7. User Acceptance of & Changes to the Urban Science Privacy Policy
Urban Science reserves the right to modify or amend this Privacy Policy at any time and for any reason. When we modify the Policy, we will post on this Site a notice that it has been modified, and we will provide any other notice as required by applicable law. Modifications will be effective on the date that appears on the modified Privacy Policy. Each time you use this Site, you should check the effective date of this Privacy Policy and review any changes made since the last time you visited the Site.

Back to top

III. Additional Information

1. Protection of children’s online privacy on www.urbanscience.com
Urban Science understands the importance of protecting children’s privacy, especially in an online environment. The Site, www.urbanscience.com, is not designed for or directed at children under 16 years of age. It is Urban Science’s policy not to knowingly collect or maintain information about individuals under age 16.

Back to top

2. How we protect your personal information
We follow generally accepted security practices and procedures to protect the personal information about you from unauthorized access, use, and disclosure, and we require that our authorized service providers implement and maintain such security practices and procedures as well. Nevertheless, Internet transmissions are never completely private or secure. You understand that any messages or information you send to our Site may be read or intercepted by others. If you have any questions about the security of personal information collected by Urban Science, please contact us at: privacy@urbanscience.com or at the address shown at the beginning of this Privacy Policy.

Back to top

3. Retention of your personal information
We will retain personal information about you for as long as it is necessary (a) to carry out the purpose(s) for which such information was collected, (b) to comply with applicable laws, contracts, or other rules or regulations, (c) provide our services, (d) resolve disputes, (e) establish legal defenses, (f) conduct audits, (g) pursue legitimate business purposes, (h) enforce our agreements, or (i) in accordance with our routine information storage policies and practices.

Back to top

4. Scope of your Obligations to provide Data
Generally, you are not obliged to provide us with your personal information. However, if you do not provide this information, we will not be able to make our certain aspects of our Site available to you, answer your questions, or enter into a contract with you.

Back to top

5. Data Protection Supervisory Authority
Further, you have the right to lodge a complaint with a competent data protection supervisory authority. The competent supervisory authority for the representative of Urban Science in Germany is the Data Protection Officer of the Federal State Hesse, Gustav-Stresemann-Ring 1, 65189 Wiesbaden.

Back to top

6. Automated Decision-Making/Profiling
We do not use automated decision-making or profiling (an automated analysis of your personal circumstances).

Back to top

IV. Notice to California Residents

1. Consumer Rights
This section describes certain rights of California residents (“Consumers”) under the California Consumer Privacy Act, as amended from time to time and its implementing regulators (“CCPA”). For information on how Consumers may contact Urban Science to exercise these rights, please see the section below entitled, “How to Submit a Request.”

Right to Know
A Consumer has the right to request that a business disclose what personal information it collects, uses, discloses, or sells. Specifically, a Consumer may request that a business that collects personal information about the Consumer disclose to the Consumer the following:

1. The categories of personal information, including sensitive personal information, it has collected about that Consumer.
2. The categories of sources from which the personal information, including sensitive personal information, is collected.
3. The business or commercial purpose for collecting or selling personal information, including sensitive personal information.
4. The categories of third parties with whom the business discloses personal information, including sensitive personal information.
5. The specific pieces of personal information, including certain sensitive personal information, it has collected about that Consumer.

Right to Request Deletion
A Consumer has the right to request that a business delete any personal information, including sensitive personal information, about the Consumer which the business has collected from the Consumer. If it is necessary for Urban Science to maintain the personal information for certain purposes, Urban Science is not required to comply with your deletion request. If we determine that we will not delete your personal information when you request us to do so, we will inform you and tell you why we are not deleting it.

Right to Opt-Out of Sale or Sharing of Personal Information
A Consumer has the right to direct a business that sells or shares personal information about the Consumer to third parties not to sell or share the Consumer’s personal information. Urban Science does not sell or share Consumers’ sensitive personal information. Urban Science may sell or share Consumers’ commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies to its customers for such customers’ internal business purposes. To exercise your right to opt-out, please submit a Request Form.

Right to Correct
A Consumer has the right to correct inaccurate personal information that a business maintains about the Consumer.

Right to Limit
A Consumer has the right to direct a business to limit use and disclosure of sensitive personal information.

No Discrimination or Retaliation
A Consumer has the right not to be discriminated or retaliated against because the Consumer exercised any of the Consumer’s rights under the CCPA. Urban Science does not discriminate or retaliate against any Consumer for exercising any rights under the CCPA.

Back to top

2. How to Submit a Request
To exercise the rights described above, you must submit a verifiable Consumer request to us by contacting Urban Science through one of the following methods:

• Use the CONTACT form located on this page
• Email us at privacy@urbanscience.com
• Call us toll-free at 800-321-6900 Monday through Friday, 10 a.m. and 5 p.m. United States Eastern Time Zone, excluding holidays.

You may submit a request as frequently as you would like, but we are not required to respond to requests to provide personal information to you more than twice in any 12-month period.

To submit a verifiable Consumer request, you will be asked to provide certain information to help us verify your identity. The information we ask you to provide to initiate a request may differ depending upon the type of request, the type, sensitivity, and value of the personal information that is the subject of the request, and the risk of harm to you that may occur as a result of unauthorized access or deletion, among other factors. In certain circumstances, we may also require you to provide a written declaration that you are who you say you are. We will match the information that you provide against our internal business records to verify your request.

You may also designate an authorized agent to make such requests on your behalf by submitting a written permission form establishing that the agent is authorized to act on your behalf (e.g., a signed power of attorney). We may require that the agent verify the agent’s own identity.

If we cannot verify your identity or authority to make the request, we will not be able to comply with your request. We will inform you if we cannot verify your identity or authority. We will only use personal information provided in a verifiable Consumer request to verify the requestor’s identity or authority to make the request.

Back to top

3. How we collect, use, and disclose personal information of Consumers
Urban Science may have collected the following categories of Personal Information about Consumers in the twelve (12) months prior to the effective date of this Policy:

1. Name, postal address, unique personal identifier, phone number, email address, or other similar identifiers;
2. Commercial information, including records of personal property, products purchased, obtained, or considered, or other purchasing or consuming histories or tendencies;
3. Protected Classifications Characteristics under California or federal law, such as gender and marital status;
4. Commercial information, such as internet transaction information and purchase history;
5. Geographical data;
6. Professional or employment-related information, such as verification of employment;
7. Education information;
8. Inference drawn from any of the Personal Information listed above to create a profile about, for example, an individual’s preferences and characteristics; and
9. Sensitive personal information, such as driver’s license or state identification card.

Urban Science may collect the personal information described above from the following categories of sources:

• From data aggregators who provide us with information about individuals.
• From automotive manufacturers and dealers.

Urban Science collects the personal information described above for a variety of business or commercial purposes. Urban Science may use the personal information to:

• Provide our products and services to automotive manufacturers and dealers;
• Improve, upgrade, or enhance our products and services;
• Detect security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity;
• For research and analysis purposes.

We use service providers but do not otherwise provide personal information to third parties for business purposes.

Back to top

4. Sale or Sharing of Personal Information
Urban Science has not sold or shared sensitive personal information about Consumers in the twelve (12) months prior to the Effective Date of this Policy. Urban Science may have sold or shared Consumers’ commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies to its customers for such customers’ internal business purposes in the twelve (12) months prior to the Effective Date of this Policy.

Back to top

5. Personal Information of Minors
Urban Science’s services are not designed for or directed at children under 16 years of age. It is Urban Science’s policy not to knowingly collect or maintain information about individuals under the age of 16. If we learn that we have collected personal information from an individual under 16 years of age without parental consent, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 16 years of age, please contact us at privacy@urbanscience.com.

We have no actual knowledge that we have sold or shared any personal information of Consumers under 16 years of age.

Back to top

V. Supplemental State Rights

We will process data requests in accordance with applicable laws. As noted above, to protect your privacy, we will take steps to verify your identity before fulfilling your request.

For Virginia residents, you can appeal our response to your request by contacting us below and indicating you are appealing a prior response or by utilizing additional options for appeal that we may provide in our response.

To make an appeal, you may submit your appeal to us by contacting Urban Science through one of the following methods:

• Use the CONTACT form located on this page
• Email us at privacy@urbanscience.com
• Call us toll-free at 800-321-6900 Monday through Friday, 10 a.m. and 5 p.m. United States Eastern Time Zone, excluding holidays.

Back to top

VI. Additional Information For Brazil Residents

1. This section describes certain rights of Brazilian residents under the Lei Geral de Proteção De Dados (LGPD).
Urban Science is the controller of the personal data you provide to it. Urban Science collects the personal information described above for a variety of business purposes. Urban Science may use the personal information to:

• Provide our products and services to automotive manufacturers and dealers;
• Improve, upgrade, or enhance our products and services;
• Detect security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity;
• For research and analysis purposes.

Where your consent is required, we will obtain your permission to process your personal data for specific purposes before we process your personal data. You may withdraw your consent at any time.

You have certain rights under Article 18 of the LGPD, including the rights to:

• Confirm that we are processing your personal data;
• Access the personal data we are processing;
• Correct incomplete, inaccurate, or out-of-date data;
• Anonymize, block, or delete unnecessary or excessive data or data that is not being processed in compliance with the LGPD;
• Obtain a portable copy of your personal data (depending on the regulation to be issued by the Brazilian data protection authority);
• Elimination of personal data processed with your consent, except in the cases where the maintenance of the processing is authorized by LGPD;
• Information on the public and private entities with which we have disclosed data use;
• Information on the possibility of not providing your consent and the consequences of refusal; and
• Revoke your consent to the processing your personal data if our processing is based upon your consent.

To exercise any of these rights, you may submit a request to privacy@urbanscience.com

Back to top

VI. Additional Information for People’s Republic of China Residents

1. Sharing of Your Personal Information
For the purposes described in the Privacy Policy, we may share your personal information with the following entities:

• our subsidiaries or affiliates for responding to your request. A list of members of the Urban Science Group is available here: https://www.urbanscience.com/subprocessors/.
• third party partners (who will operate under our instructions) to assist us in providing information, products, or services to you, or in managing and supporting this Site and our services.

We may also disclose your personal information to third parties to the extent that such disclosure is necessary to: (i) comply with applicable laws, regulations or request of law enforcement, or regulatory request; or (ii) protect the rights, property, or safety of Urban Science or other persons or entities.

If it is necessary for Urban Science to transfer personal information in case of a merger, division, dissolution, declaration of bankruptcy, or other reasons, Urban Science will notify you of the name and contact information of the recipient. The recipient shall comply with the Privacy Policy and this Privacy Notice to People’s Republic of China Residents when processing personal information.

2. Cross-Border Transfer of Your Personal Information
To respond to your requests, provide you with products and services, and achieve other purposes provided in this Privacy Policy, Urban Science may transfer your first name, last name, organization’s name, email address, phone number, messages and IP address to Urban Science Application, Inc. in the United States and stored your information in the United States.

If you would like exercise your rights related to your personal information with Urban Science, you may contact us at privacy@urbanscience.com, or mail us at,

Urban Science Applications, Inc.
400 Renaissance Center
Suite 2900
Detroit, MI 48243
Attn: Privacy Policy Issues

3. Children’s personal information
We do not direct any of our content to children under the age of 14 and no part of this Site is designed for anyone under 14. We do not knowingly collect or use personal information from children under 14. If you believe that we are processing information pertaining to a child, please contact us at privacy@urbanscience.com so that we may investigate and delete the data. If you are under the age of 14, please do not send us any information about yourself.

4. Data Subject Rights
You are entitled to the following rights under the Personal Information Protection Law of China:

• Right to access and obtain a copy of your personal information
  You have the right to request that we provide you with access to or a copy of your personal information unless otherwise specified by applicable Chinese law.
• Right to rectification
  If your personal information is inaccurate or incomplete, you may request that we update and rectify your personal information.
• Right to erasure
  Under the following circumstances, if we have not deleted your personal information, you have the right to request us to delete your personal information (i) if the purpose of processing has been achieved, is impossible to be achieved, or it is no longer necessary to achieve such purpose of processing; (ii) if we cease to provide products or services to you, or the retention period for personal information has expired; (iii) if you withdraw your consent (if consent is the basis of processing); or (iv) if we process your personal information in violation of applicable PRC laws, administrative regulations or the agreement with you.
• Right to request explanation
  You are entitled to request us to explain how we process your personal information.
• Right to object to or restrict processing
  You have the right to restrict or object us to process your personal information. If you exercise the above right, you may not be able to use certain services or products provided by us.
• Right to withdraw consent
  If you wish to withdraw your consent to the use of your personal information, you may contact us at privacy@urbanscience.com. If you withdraw your consent to the use of personal information, you may not be able to use relevant products and/or services.
• Right to portability
  You have the right to request us to provide you with means to transfer your personal information to a specific entity designated by you, to the extent that your request is allowed under applicable PRC laws.

5. Contact Us
If you wish to exercise any of your rights above or have any question about this “Privacy Notice to People’s Republic of China Residents” or how we process your personal information, please contact us at privacy@urbanscience.com or mail us at,

Urban Science Applications, Inc.
400 Renaissance Center
Suite 2900
Detroit, MI 48243
Attn: Privacy Policy Issues

Back to top

Last updated on August 8, 2024.