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SOLUTIONS
MANUFACTURER
NETWORKPERFORMANCEProactive network management to connect today’s consumers with automotive more efficiently.
SALESPERFORMANCEUncover what really impacts daily performance to grow market share.
AFTERSALESPERFORMANCEBring customers back to increase service retention and build long-term loyalty.
MARKETINGPERFORMANCEScientific precision to make every marketing dollar work harder.
- INSIGHT LAB
FEATURED
November 25th, 2024The Future of Automotive Sales: Adapting to Gen Z Car Buying TrendsOctober 22nd, 2024Accelerating Electric Vehicle Sales with AutoHook® Test Drive IncentivesOctober 16th, 2024Take Control of Your Lead Quality - NEWSROOM
- ABOUT US
- CAREERS
- EVENTS
We’ve turned motivating in-market prospects into a methodology.
Consumers today come into the market armed with more information than ever before. Using multiple devices, they’ll search for the right model and the right deal and aren’t afraid to comparison shop. While they’re out there – looking, comparing prices, and getting ready to buy, AutoHook efficiently turns in-market prospects into incremental showroom visits and new to brand sales through highly targeted, private offers.
AutoHook is SAF Eligible*
*AutoHook subscription costs are SAF eligible for SOA Retailers, consult your SAF guidelines for more information.
Motivating qualified prospects to visit is a
challenge. We turn it into an opportunity.
When it comes to driving showroom traffic at the lowest cost-per-sale, AutoHook puts science to work, so you aren’t making costly decisions based on gut feeling.
AutoHook is a top performing ILM Lead Source, with an average Retailer Close Rate of 29.4%*
*Source: ILM LeadView – Average Retailer Close Rate for SOA Retailers, 1/1/2021 – 12/31/21
WEBSITE CONVERSION
Intercept your in-market shoppers
Drive traffic off your website and into your dealership with highly targeted, private offers delivered via website overlays.
CLOSE RATES
Make the most of your existing lead sources
Identify and target your highest intent-to-buy customers with private offers easily integrated into your existing marketing efforts and channels.
AGED LEADS
Don’t let another lead go cold and defect
When your sales team stops following up, let AutoHook become your turnkey backstop to bring unworked, unclosed, lapsed leads into your showroom.
SLOW-MOVING INVENTORY
Generate interest in your hard-to-sell inventory
Motivate prospects with a test-drive or purchase incentive targeted to lagging models, specific vehicle, and even by inventory age.
UNDERPERFORMING GEOGRAPHIES
Target the areas with the most opportunity
Intelligently respond to competitive losses by targeting geographies with high sales pump-in or ZIP codes with high lead defection.
INCENTIVE SPEND
Focus your spend with intelligent targeting
Deliver private purchase incentives with laser precision to priority audiences, models, geographies, or inventory to drive incremental sales and profitability.
CONTACT US
Make the most of your marketing investments.
AutoHook enhances the impact of your current strategies and marketing campaigns, deploying via text, email, and website overlay. AutoHook also seamlessly integrates through API with other digital marketing vendors and channels to increase conversion and drive qualified showroom traffic.
There are no one-size-fits-all
marketing campaigns.
Every market, every retailer, and every day brings unique sales support needs. AutoHook is up to the challenge, providing the ultimate flexibility to target the right prospect, with the right message, at the right time — all based on your business objectives.
SCORING
Use immediate scoring to identify and target the highest intent-to-buy customers.
TARGETING
Specify offer deployment by model, individual vehicle, inventory age, geography, or lead source.
TRIGGERS
Website overlay can be triggered by behaviors like page view, site reentry, or KPI completion.
OFFERS
Motivate prospects with either test-drive or private purchase incentive with configurable offer values and gift card types.
