Urban Science

Media Optimization

Take the guesswork out of planning, deploying and optimizing automotive media. Effective marketers need the latest insights to stay informed and on top of their targets.

December 17th,  2024

Bridging the divide between personalization and restriction

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September 24th,  2024

Urban Science sets new standard in automotive ad targeting through machine learning powered by unrivaled industry sales data

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September 6th,  2024

Why data and analytics are key to effective EV marketing

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November 6th,  2023

Embracing New “Addressable” Strategies for Greater Connected TV Results

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August 24th,  2023

In the race to connect with EV shoppers, data is in the driver’s seat.

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October 20th,  2022

Silverback + Urban Science: The Science Behind Achieving Better Advertising Results

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September 26th,  2022

VDX.tv + Urban Science – Building Automotive Solutions Together

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July 11th,  2022

Q&A: Preparing the Automotive Industry for a World Without Browser Cookies

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June 8th,  2021

Ad Agency Tier10 Leverages Urban Science Data

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March 30th,  2021

Consumers find value in online advertising – on their terms.

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November 19th,  2020

Collaboration Corner: Urban Science & The Trade Desk

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November 2nd,  2020

Urban Science and Autoflyte: Measuring marketing by sales

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August 13th,  2020

Collaboration Corner: Urban Science & VDX.TV

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Featured Insights

December 11th, 2024

EV Awareness and Dealer Preparedness: Bridging the Gap to Boost Sales

As the auto industry navigates a dynamic market shift, electric vehicles (EVs) and hybrids are gaining ground in the U.S. market, capturing the attention of both consumers and dealers.

December 17th, 2024

Bridging the divide between personalization and restriction

December 11th, 2024

Why Service Matters More Than Ever: Dealership Service in an EV-Focused Future

September 26th, 2024

Urban Science UK office partners with data analytics bootcamp, advancing diverse talent and unlocking untraditional pathways to STEM careers

August 22nd, 2024

Service Lanes: The Untapped Powerhouse for New-Vehicle Sales.

May 7th, 2024

Urban Science EV sales microstudy unveils U.S. electrification trends and state-level BEV market share leaders

March 4th, 2024

Targeting tyre opportunity to help stabilize the impacts of a shifting industry on retailer service departments

January 8th, 2024

Telematics: the bridge to customer trust and dealer success

December 20th, 2023

New Jersey-based Urban Scientists prepare 1,500 ears of corn to help fight food insecurity

December 19th, 2023

Urban Science Nashville team organizes book drive to support community literacy efforts

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