Urban Science® 售后解决方案主管 Piermichele Robazza 的科学见解
随着美国各地的企业继续恢复营业，人们对 COVID-19 疫情对售后市场的影响产生了疑问。早期预测表明，一旦限制放松，被压抑的服务需求将大幅增加，但这一预测并未实现。相反，服务需求继续反映道路交通状况，预计在疫情最严重时期损失的业务将无法恢复。然而，这场危机与之前的许多危机一样，为引入变革提供了机会，愿意接受这些变革的经销商和 OEM 将在未来变得更加强大。在我们监测和研究 COVID-19 对行业的持久影响时，以下是一些值得考虑的观察结果。
Done properly, personalization is a win-win for marketers and customers. But it’s a delicate, high stakes balancing act for marketers. In fact, half of all Americans opted not to use a product or service out of privacy concerns.
As the auto industry navigates a dynamic market shift, electric vehicles (EVs) and hybrids are gaining ground in the U.S. market, capturing the attention of both consumers and dealers.
As the U.S. automotive world moves toward various electrification choices, service departments are becoming more critical to sales and dealership loyalty.
