Don’t let your leads become someone else’s conquest.

Locked within every lost sale is the insight you need to identify and remedy your sales and marketing weaknesses. Only Urban Science® empowers you to treat the problems, not just the symptoms that are costing you conversions and provides the tools to drive more high-value showroom traffic through your doors.

We turn every lost sale into an opportunity for improvement.

We are automotive dealership scientists who empower dealers to uncover and convert daily traffic and sales opportunities. Our solutions, TrafficView and AutoHook, work in tandem to find who is defecting, where they’re going and the right moves to get them back into your stores.

TrafficView

胜利始于了解自己正在失去什么。

Identify underperforming lead sources to focus your marketing spend
Know which models your customers are buying and how to balance your mix
Identify true salesperson performance and opportunities for improvement
Target your efforts where you have the most geographic opportunity
Fix follow-up process issues

探索

Hyundai Dealer Cuts Defections
by 57% with TrafficView.

A Hyundai dealer needed an effective way to expose inefficiencies in their sales process. They had no way of knowing which sales and marketing efforts were tied to the highest number of lost opportunities. The dealer identified that their defections spiked between days 3 to 7 after a lead hit their CRM. Check out the results TrafficView had on their defections and closed sales.

OVERALL

DAYS 3-7

AutoHook

Drive more quality traffic through your doors.

AutoHook delivers an integrated experience that scientifically engages prospects through highly targeted and custom configured private test-drive or purchase offers.

Multi-channel delivery via email, text, website overlay and APIs
Configurable targeting to focus on lead source, geography, model or customer opportunities
Variable treatment options including offer type and value, timing and frequency to help drive incremental leads
Real-time analytics fuel a scientific learning loop for continual improvement
Turn-key implementation with dealer websites, CRM providers, and lead systems

探索

How AutoHook goes to work

10%

average lift in monthly sales for AutoHook dealers.

39%

of AutoHook leads convert to showroom visits.

19%

of AutoHook leads convert to sales.

63%

of AutoHook buyers are new-to-brand.

来自我们客户的声音

“我们使用 AutoHook 计划已有两年多，它继续帮助我们吸引市场客户进入我们的展厅。我在所有与潜在客户的接触中都包括试驾优惠，以吸引他们来见我的团队。我们以 70-80% 的比率完成互联网销售，AutoHook 无疑为这些数字做出了贡献。礼品卡将他们带到我们这里，我们团队的客户服务将他们转化为买家。对于那些没有充分利用 AutoHook 解决方案的经销商来说，你们错失了大好时机！”

卡洛斯·洛佩斯，Cocoa Hyundai 互联网销售经理

“AutoHook 是一款出色的工具，可帮助人们离开我们的网站并进入我们的展厅。我们已经看到大约 50% 在线填写报价的人最终来到我们的展厅！虽然这并不总是直接导致销售，但它确实帮助我们在客户面前脱颖而出，让他们对产品和我们作为经销商有很好的体验。我们一定会继续努力争取这些潜在客户，因为这个程序非常容易和简单易用。”

乔·瓦尔迪兹，Rosen Nissan 销售经理

“自从使用 TrafficView 以来，我们发现流失率逐月显著且持续下降。销售人员展示中的近乎实时的数据使我们能够积极地与员工互动，了解他们的机会领域并让他们承担责任。我们团队中的每个销售人员都熟悉自己的数据，他们正在使用这些数据来提高效率并抓住我们在使用 TrafficView 之前甚至不知道的机会领域。TrafficView 的销售天数部分使我们的管理团队能够在跟进过程中看到机会，这导致了更一致和更有针对性的跟进方法。总体而言，我们的流失率在三个月内下降了约 9%，我们对持续取得的成果感到兴奋！”

凯文·伯顿，柯克兰丰田汽车公司（奥布莱恩汽车集团）总经理

“真正看到 TrafficView 的结果，并直接看到自己店铺的数据，这完全是另一回事。我们有几个梅赛德斯-奔驰店铺使用 TrafficView，效果非常出色。能够看到某些潜在客户供应商失去的机会以及客户转投其他奢侈品牌的情况，这非常令人大开眼界。TrafficView 知道我们的销售损失发生在哪里，无论是在梅赛德斯-奔驰品牌内部还是竞争性 OEM 内部，它都会获取我们的 CRM 数据，并将其转化为我们可以采取行动的数据，以适当调整我们的营销工作并解决定价或流程问题。”

汤姆·阿格雷斯蒂， 梦想汽车集团首席技术官

“我们正在利用 AutoHook 的 Web2Show、Lead2Show 和 TrafficView。我们只是利用 TrafficView 深入挖掘我们失去的机会，从而触及表面。一旦我们根据模型、邮政编码、潜在客户来源和个人销售人员在自己的 CRM 数据中识别出失去的机会，我们就可以创建有针对性的优惠，以吸引客户进入展厅并重新获得市场份额。没有其他解决方案套件可以如此无缝地识别这些问题并提供解决方案。”

帕特里克·凯斯莫里斯汽车集团总经理

ADTECH

MANUFACTURER

DEALER

Don’t let your leads become someone else’s conquest.