In a down market, Findlay Kia needed an effective way to analyze their CRM data to expose inefficiencies in their sales process. They needed to identify which sales they were losing to their top competitors and the sources responsible for those defections. After defining the areas where they could improve, they needed a solution to help them reclaim lost sales to the competition.
Done properly, personalization is a win-win for marketers and customers. But it’s a delicate, high stakes balancing act for marketers. In fact, half of all Americans opted not to use a product or service out of privacy concerns.
As the auto industry navigates a dynamic market shift, electric vehicles (EVs) and hybrids are gaining ground in the U.S. market, capturing the attention of both consumers and dealers.
As the U.S. automotive world moves toward various electrification choices, service departments are becoming more critical to sales and dealership loyalty.
