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解决方案
MANUFACTURER
NETWORKPERFORMANCE主动网络管理可以更有效地将当今的消费者与汽车连接起来。
SALESPERFORMANCE发现真正影响日常绩效以增加市场份额的因素。
AFTERSALESPERFORMANCE让顾客回头以提高服务保留率并建立长期忠诚度。
营销PERFORMANCE科学的精准度让每一分营销费用都发挥更大的作用。
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9月52023 年
Securing dealership futures:
driving sales leads through service loyal customers
Dealers are more apprehensive about future growth than they were in 2022 – and they’re struggling to find high-quality leads. Bringing on the question: Are Dealers looking for leads in the right place?
For dealership health and revenue growth, establishing and nurturing customer loyalty is of paramount importance for both sales and service departments. The backbone of this loyalty-building process lies in service departments, which serve as the primary source for fostering enduring customer relationships.
Lead quality is top of mind for dealers as they navigate a difficult automotive landscape.
Quality leads and loyalty opportunities could be waiting in your service lanes.
Leveraging the service lanes to generate qualified sales leads through meaningful customer service interactions could prove to be a game changer. 59% of dealers reported increasing their efforts to acquire used inventory from consumers, but dealers need to continue the conversation with customers and push them towards new-vehicle sales while they’re in for service in order to turn them into high-quality leads. It may be challenging to track performance and efforts on a micro-level, but one aspect that can be monitored is a service department’s service-to-sales conversion performance.
And while it may be challenging to track all loyalty-driving efforts and performance on a micro-level, one aspect that can be monitored is a service department’s service-to-sales conversion performance.
准确的服务到销售分析可以锁定服务通道中等待的销售机会。
Amidst these industry shifts and mounting competition, original equipment manufacturers (OEMs) and their dealers are in dire need of a solution that not only drives new-vehicle sales leads but also measures service-to-sales conversion performance to seize opportunities before they slip away.
ServiceView™ from Urban Science: Service-to-Sales Analysis is the automotive industry’s inaugural and exclusive service-to-sales conversion analysis that empowers users to better measure and drive sales among service-loyal customers. Our analysis harnesses the power of near-real-time industry sales data to better understand the importance of where service-loyal customers purchase their next vehicles – including competitive-brand stores – and the value of cultivating service-department customer relationships. Additionally, our analysis highlights strategic ways to capture more service opportunities, improve efficiency and drive profitability for automakers and dealerships alike.
如果您想与 Urban Science 的人员讨论我们如何利用科学的力量来制定强大的服务策略，以帮助经销商更好地完成新车销售，请致电或发送电子邮件给我。
皮尔米歇尔·罗巴扎
Global practice director, Aftersales
城市科学股份有限公司
pmrobazza@urbanscience.com
248.231.1218
This survey was conducted online by The Harris Poll on behalf of Urban Science among 3,022 US adults aged 18+ who currently own or lease or plan to purchase or lease a new or used vehicle in the next 12 months (referred to in this report as “auto-buyers” or “auto-buying public”), and 250 U.S. OEM automotive dealers, whose titles were Sales Manager, General Manager, or Principal/VP/Owner. The auto-buying public survey was conducted from January 26 to February 15, 2023. Population. The dealer survey was conducted January 26 to February 17, 2023.
