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解决方案
MANUFACTURER
NETWORKPERFORMANCE主动网络管理可以更有效地将当今的消费者与汽车连接起来。
SALESPERFORMANCE发现真正影响日常绩效以增加市场份额的因素。
AFTERSALESPERFORMANCE让顾客回头以提高服务保留率并建立长期忠诚度。
营销PERFORMANCE科学的精准度让每一分营销费用都发挥更大的作用。
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In the automotive industry’s ever-evolving landscape, the rise of electric vehicles (EVs) is a leading trend. As the adoption of EVs gains momentum, their distinctive characteristics present both challenges and opportunities for service networks. With fewer parts and lower maintenance requirements, the influx of EVs for customer pay service is on the decline. Despite comparable average revenue per repair order to Internal Combustion Engine (ICE) models (with the exception of warranty work), EVs are projected to generate 40-60% less service revenue for retailers and Original Equipment Manufacturers (OEMs).
In this evolving landscape, service networks must proactively adapt to the changing dynamics to maintain viability and offset potential revenue losses.
One promising avenue for generating new aftersales revenue lies in the tyre market. In 2023, a staggering 2,388 million tyre units were globally produced, resulting in a market size of $134.62 billion. The tyre market, which surged from $112.16 billion in 2019 to $126.44 billion in 2022, is projected to reach $176 billion by 2027.1 This anticipated growth is attributed, in part, to the foreseen increase in turnover and/or cost of tyres associated with Electric Vehicles (EVs), adding a dynamic dimension to the market’s expansion. Service networks and franchised retailers can capitalize on this opportunity by embracing tyre maintenance and offering add-on services, such as storage and winter tyre swaps, as revenue generators. Despite the market’s potential, retailers currently hold a market share of replacement tyre sales that remains below 10%, signaling ample opportunity for retailer growth.2
Moreover, proactively embracing add-on services and establishing expertise in this domain will be crucial for the success of aftersales departments in this dynamic automotive landscape.
In a tyre market that continues to expand, showing remarkable resilience and consistent growth even amid the global pandemic, the call for innovative solutions to seize emerging opportunities becomes increasingly crucial. The aggressive pursuit of tyre business is set to become paramount, particularly as specialized tyre shops gain a convenient edge by not relying on traditional retailers or service centers for sales and installation.
Service networks who can generate highly targeted tyre marketing and service campaigns position themselves strategically, enhancing their potential for both maintaining and expanding service customer retention and revenue in comparison to their competitors.
In the face of this promising opportunity, manufacturers and retailers find themselves grappling with the following questions:
ServiceView™ by Urban Science emerges as a true game-changer in the automotive industry. Unparalleled in speed, accuracy, and comprehensiveness, ServiceView is your key to unlocking and maximizing service efficiency and retention opportunities, as well as tyre-related opportunities on a global scale.
By harnessing vital service department data, ServiceView delves deep into detailed analytics, providing actionable insights that empower service retailers. This innovative tool enables the creation of highly- targeted tyre marketing campaigns, bringing opportunities into service lanes while simultaneously elevating customer retention to new heights.
Amidst a tyre market poised for substantial growth, ServiceView emerges as a strategic enabler, equipping retailers with essential tools and insights to successfully navigate opportunities. Through the seamless integration of analytics, predictive modelling, and Vehicle Health Check capabilities, ServiceView goes beyond data, transforming it into actionable insights that empower retailers to stay ahead in the dynamic tyre market landscape.
ServiceView serves as the catalyst for unlocking tyre opportunities by strategically tapping into three pivotal areas that become the foundation for crafting highly targeted and exceptionally effective marketing campaigns:
This holistic approach ensures a seamless and data-driven strategy to capturing market potential.
We know collecting data from an entire network can be a daunting challenge. So, we’ve simplified this process by providing an end-to-end system that is tailored to individual manufacturer needs. Our approach seamlessly integrates into existing DMS landscapes and incorporates required KPIs.
To learn more about our multi-country network data extraction capabilities, 点击这里.
At Urban Science, our global success with ServiceView, coupled with our local industry expertise, provides a genuine advantage. We continually refine our system based on insights gained, ensuring added value for our users. What sets us apart is our ability to offer unparalleled data-driven benchmarks for customer retention, parts potential, capacity planning, and recall compliance – all within a single, user-friendly solution. In the ever-evolving automotive landscape, ServiceView by Urban Science is not just a tool; it’s a comprehensive solution tailored for success.
Service Program Manager, Major Japanese Manufacturer
弗朗西斯科·安吉奥
Account Executive and Aftersales Expert
FAngio@urbanscience.com
1. Global Tire Statistics: Comprehensive Analysis Of Current Global Tire Sales And Future Trends,
tiresbook.com/global-tire-statistics-sales-and-future-trends
2. Source: Modern Tire Dealer January, 2024 | Volume 105, No. 1 | www.moderntiredealer.com