The need for network optimization is even more critical during periods of economic uncertainty. Tough times bring new realities; diminished market certainties, declining sales, decreased employment levels and lower budgets. In 2008, four major brands tried to weather the turbulent market. Two chose to partner with us to optimize their network, and two chose to weather the storm by trusting their instincts. Here’s what happened:
The automotive industry stands at a crossroads, facing fluctuating sales dynamics, evolving retail models and an urgent need for future-proof strategies…
Discover how a national OEM overcame the challenge of low electric vehicle (EV) engagement at dealerships and unlocked untapped sales potential through targeted test drive incentives.
Dealerships are constantly on the hunt for more leads, but the quest for quantity can often overshadow the importance of quality.
